Education Marketing Research
نویسندگان
چکیده
منابع مشابه
Online marketing research
research A. Agrawal J. Basak V. Jain R. Kothari M. Kumar P. A. Mittal N. Modani K. Ravikumar Y. Sabharwal R. Sureka Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like. These methods of marketing research can be time-consuming and expensive, and can require a large amount o...
متن کاملPricing Models in Marketing Research
Pricing a product is one of the most important decisions an organization can make. Marketing research has developed several different approaches to price optimization. They include direct methods such as estimation of willingness to pay, indirect methods such as Gabor-Granger and van Westendorp techniques, and product/price mix methods such as various discrete choice models. All of them are wid...
متن کاملShopping Script and Marketing Research
Today’s global markets have brought a new definition of the concept of loyalty. If a customer enjoys a continuous purchasing experience with a single supplier, he will develop a behavioural pattern, known as a ‘shopping script’, which may reduce his cognitive effort and optimise purchasing times. The possession of the script and the customer satisfaction inherent in its use, shape the switching...
متن کاملAuctions: Research Opportunities in Marketing
Despite growing interest in traditional and Internet auctions, the marketing literature on auctions is sparse. This paper outlines selected aspects of the research opportunity. We provide a brief description of the major auction mechanisms, outline key concepts and results from the economic analysis of auctions, and summarize the key findings in empirical tests of auction theory. We then identi...
متن کاملQualitative Research Methods in Marketing
Gummesson contends that quantitative techniques are mostly used to try to pinpoint causality, usually between two or a few variables where the independent and dependent variables are defined. According to Milliken, in reviewing the management literature, especially marketing management, it is evident that little attention has been paid to qualitative research in the discipline. Varki et al. hol...
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ژورنال
عنوان ژورنال: Theoretical Economics Letters
سال: 2016
ISSN: 2162-2078,2162-2086
DOI: 10.4236/tel.2016.65111